Must A Wannabe Influencer Pal Stop Using People for Material?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that Marielle has helped me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I’m not a prop for her Instagram.

The Defence: Marielle

I want my friend to see that the creations we make together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the details, posting them with an viewership that values the art behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my method of offering access, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can achieve: an opening. I know not all people enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was recording a clip here or there would be enjoyable for Beth. Innovation thrives in partnership, and having Beth around makes endeavors energetic and enjoyable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish our friendship deeply and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before recording, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to honor her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your relationship. Create some authentic memories, where genuine feelings are preserved, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem unsure as to where the line is. The answer is not found in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Heather Wright
Heather Wright

A seasoned gaming analyst with over a decade of experience in online casinos and slot machine strategies.