Bannon, Carlson and... Liz Truss? Inside the Former PM's Attempt for Make America Great Again
The former UK leader, launched the premiere of her video series with a vow to expose "those with ill intent" attempting to undermine the UK, United States and European nations. Truss elaborated she would lay bare how an "worldwide alliance of leftists operate to undermine popular rule and the will of the people."
"We're going to look at the political movement of Donald Trump and observe how it can be accomplished in Britain," Truss declared. "We will interview the leading lights of the Trumpist political sphere."
Prior to the series premiere, there was one particularly enthusiastic supporter. "This marks the start of a kind of political shift," stated the controversial US journalist. The right-leaning Just the News platform will host the Truss's new podcasts.
Forging Alliances in the Maga Media Ecosystem
UK-based allies, including a counselor supportive of Reform, assisted in her launch the her new show. The setup is professional, though simple. The show has attracted ten thousand followers in her initial seven days and her premiere had sixty-seven thousand views across the same period.
This represents a humble beginning, but in aligning with Solomon, the former PM is being entering a mature conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions include accusations of information control by the mainstream media and a desire to remove a conspiratorial 'deep state' – a force that Truss blames for the abrupt termination of her disastrous time in office.
"Solomon's outlet is not well-known outside of the Maga world, but it does have credibility there, largely because of John Solomon, who provides analysis on Maga platforms like Bannon's 'War Room' podcast and has even spoken with the former president," commented Alex Hinton, who has closely studied the Make America Great Again phenomenon.
A Divisive Associate
Truss's attempt to transplant the pro-Trump media model to the United Kingdom has aligned her more closely to controversial figures such as Solomon.
He set up Just the News in the wake of criticism after he was accused of promoting misleading narratives about Biden's anti-corruption work in Ukraine, as well as disputed reports about one-time diplomat to the region.
His claims were amplified throughout the pro-Trump outlets, with Solomon serving as a common interviewee on the widely-watched Fox News program. The former president personally promoted Solomon's reporting.
He wrote the allegations regarding Ukraine in a set of articles for the political newspaper The Hill, where he had already been re-labelled as a columnist after colleagues complained over his articles. These reports were central in Trump's pressure for the officials in Kyiv to probe Hunter Biden and his father in 2019. Those demands led to impeachment proceedings against Trump. The Senate later found not guilty the then-president.
Not long after Solomon left the newspaper in autumn 2019, the outlet stated it was conducting a examination of his reporting concerning the Ukraine issue. It found the journalist had used unreliable sources and noted he "omitted crucial information about main Ukrainian informants, including the detail that they had been charged or were the subject of inquiries."
Becoming Part of the Sphere
Solomon's own media appearances are a sign of the right-wing media network Truss is joining. He talked about his support for the program on a program he presents on the right-wing channel, a rightwing cable channel that is home to the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also appears. She has already interviewed Bannon on one of her first podcasts.
By partnering with this media figure, Truss has become a niche participant in a broader ecosystem of pro-Trump platforms that frequently share and promote one another's material.
The journalist's programs have frequently included personalities such as Mike Benz, a rightwing influencer whose criticism of USAID was used by Elon Musk as justification for shutting down the foreign aid agency.
An International Strategy
While the former PM's unnatural presentation and political travails have been mocked in Britain, some US observers do not dismiss her efforts to rebrand as a local version of the Make America Great Again press.
"One must regard folks like that as significant, even if you may not want to accept their words at face value," commented Rob Flaherty, who was employed in the Biden administration.
"It was evident how in the last election cycle President Trump leveraged that ecosystem to spread his narrative. Without a doubt that sphere exports and influences debate overseas. It seems relatively clear to me that the conditions in the United Kingdom are comparable to what allowed this alternative media ecosystem to flourish in America."
Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in Britain.
"Digital media is borderless," he said. "There exists a sort of milieu within which ideas travel – on occasion appearing in harsh versions and other times more moderately – but which is networked."
The academic said the rise of the online right in the UK recently meant the "potential to have a increasing influence is considerable."
Cross-Atlantic Aspirations
"The former PM and the Reform UK leader in the recent past spoke at the the major conservative conference, where I saw they hit Maga talking points before the {king of Maga|